April-Joy brings a depth of human experience that is genuinely rare in the professional development space. From eight years working in custody with young offending women, to running a global health and wellness business coaching teams across the world, her career has always been defined by one thing: helping people find their way forward in the most challenging of circumstances.

That thread continued when she took on leadership of the Mental Health Crisis Space for Bradford District and Craven Mind, working at the sharp end of mental health support before channelling that expertise into training and coaching organisations.

She now works across the UK with professionals and leadership teams in sectors including utilities, construction, education, law and retail, passionate about personal development at every level, and bringing a depth of psychological insight, resilience, and real-world credibility that transforms how people think, feel and perform.

April-Joy is an RD1st/CAW accredited coach and holds a TQUK Level 2 qualification in Awareness of Mental Health (RQF).